Subliminal

Subliminalis all about how the unconscious mind shapes our experience of the world far more than we realize, from our relationships with family, friends and business associates to the way we handle money and even our own past.

Over the past two decades scientific researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. These cutting-edge discoveries have revealed that the way we experience life is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. Employing his trademark wit and his lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow unravels the complexities of the subliminal self, increasing our understanding of how the human mind works. In the process he changes our view of ourselves and the world around us.

'With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behaviour.' Daniel J. Simons, co-author of The Invisible Gorilla- How Our Intuitions Deceive Us

'Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness.' David Eagleman, Author of Incognito- The Secret Lives of the Brain

'Leonard Mlodinow never fails to make science both accessible and entertaining.' Stephen Hawking